Youtube, Facebook Live, Snapchat, vlogging, on-demand video, streaming services- the landscape of broadcast media has changed dramatically within the last 10 years. With a multitude of distribution platforms, and more added near daily, media personalities have more ways to access their viewers than ever. Additionally, technology such as smartphones and tablets have allowed those viewers to take that video anywhere they are- in the palm of their hand.
The ubiquity of video capture technology in everything from phones to computers to tablets has introduced a new independent performer and media persona into the market. Armed with tripods and smartphones, these influencers and entertainers command strong audiences with minimal costs. How can presenters and instructors, media personalities and industry experts present to video in a way that not only conveys their message effectively, but has a production quality that elevates them beyond the din of other videos? How can studios and commercial video companies provide technology that is easily used, camera ready and audience interactive?