The media landscape has changed dramatically within the last 10 years. The ubiquity of smartphones with sophisticated video technology has turned legions of vloggers into celebrities and influencers. Social media platforms can feature robust content that can be viewed instantly and in real-time. Editing software and filtering apps can make even the most quickly created and amateur videos look polished and professional.
This media transition has also moved into the stage/ theatrical environment. Thousands of people in an arena can interact with their presenter via Twitter and hashtags- engaging them in ways never before imagined. Video from events can be posted in real-time, shared with other participants through social media, growing the audience well beyond the walls of the theater. Even marketing and ticket sales are done through social media and viral campaigns, driving traffic to websites via video and testimonial posts.
In an instructive environment, how does a media personality or presenter to thousands of people make an impression that not only conveys their message, but drives engagement? How do lecturers or consultants cross the threshold from the auditorium into thousands via remote participation? This industry needs technology that moves from in front of the camera in studio, to onstage in front of thousands, to in the palm of their followers hands- and Jamboard can do it.