Tips from a Creative Director: Brainstorm from Anywhere

1/16/2018

By Vincent Kao, NEXT.0 Senior Creative Director

Creative agencies utilize the newest digital whiteboard integrating with G Suite to facilitate the creative process, creating faster turnaround on creatives and collaboration cross continents.

Brainstorm better

All of our brainstorming sessions begin and end with a whiteboard. It’s a perfect tool to present and develop new ideas, but only if you’re in the same room with the whiteboard. Sharing an idea on a whiteboard means taking pictures of the whiteboard and transposing notes from the meeting. Not only is this a waste of time, but it can cause an idea to be misinterpreted or mistakenly cast aside. We needed project collaboration tools with the simplicity of a whiteboard that can be accessed anywhere and on multiple devices. We found Jamboard, a 55-inch, 4K, and cloud-based collaborative, digital whiteboard. My team might be working on creative in four different time zones, but when we collaborate with Jamboard it’s like we’re all in the same room. Anyone can edit or add content to a Jamboard session, letting every member of our team participate simultaneously. These easy collaboration tools let us get to big ideas faster.
>> Look how Jamboard can collaborate on the same thing, at the same time, through multiple Jamboards: Jamboard to Jamboard.

Work smarter

A smart whiteboard is essential for sharing in real time, but another key component of any creative brainstorming session is simply being able to see and hear your coworkers’ reactions to creative. Jamboard combines whiteboard brainstorming and video conferencing using Google Hangouts Meet. This lets me give creative feedback on the spot. Our turnaround on creative is faster because there are fewer steps between presenting and feedback. All creative brainstorming is automatically saved to Google Drive and easily shared. Never take a photo of a whiteboard again.
>> Look how Jamboard automatically saves your work every step of the way.

Brainstorm here, there, or anywhere

The holiday season is always one of our busiest times of the year. Office parties, travel, and last second RFPs are a fact of life. Shootings are in progress or wrapping up, new business is being pitched, talent is being scouted, while life during the holidays goes on. Our creative team started working remotely from different continents on the campaign. Every creative internal was done remotely, with team members pinging in and out of the meetings. As the deadline approached, creative check-ins turned into daily occurrences. Collaboration took a back seat and ideation turned into a one-way street. An idea needs time to develop in the mind, as it meanders through your subconscious before it becomes something great. But that wasn’t happening. Teleconferencing kills the give and take of ideas worming their way into the subconscious. Our workflow had a problem, creative was suffering because of it. We needed creative collaboration tools so teams could work together like they’re in the same room despite being thousands of miles apart.

Time is a precious commodity for any creative director, and Jamboard saves me time by integrating with G Suite. Google Docs, Slides, Drive, and Google Search come with Jamboard. This lets me create a mood board on the spot, then export it to my art director and copywriters, allowing them to begin the creative process through Jamboard. This kind of shared communication would normally require several different programs. Now our creative is quicker, and we crush the holidays from anywhere in the world.
>> See how G Suite integration on Google Jamboard can enhance your meeting or brainstorming session.

For more information about Jamboard in the creative industry, download our Creative Agency Use Case.

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1 Comment

Howard Burgess

1/18/2018 01:08:50 pm

Pure genious. I remember in the 80s we had what we called The Dreemroom, a separate suite solely dedicated for imagineers and brainstorming. Walls wre covered in white paper that we could use our dry markers on and encourage the free flow of ideas. When one section gets filled, tear it off to reveal a clean sheet. We were a custom home builder, and theming of each development was paramount, from the name of the project to the sales office and model homes. We would use Disney's 5,sensing concept, right down to btinging in fresh produce like onions daily to the sales office/country store to give it that aroma. Remember, the more senses you can appeal to, the greater impression you will make on your customer, and the chance to close the deal. Just sayin'. Peace out.